According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is:
A). Responsiveness
B). Reliability
C). Assurance
D). Empathy
Reliability
According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is Reliability. Reliability is the degree of consistency of a measure. A test will be reliable when it gives the same repeated result under the same conditions.
1. Marketers often use the term ________ to cover various groupings of customers.
3. A call in marketing terms means
5. If you receive an e-mail from someone you don?t know what should you do ?
6. Which of the following is an operation that cannot be carried out on objects in graphic program ?