_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.
A). Hybrid offer
B). Core service
C). Augmented or ancillary product
D). Experience
SSTS refers to __________.
A). Service Standards Testing
B). Self- Service Technologies
C). Standard Service Technologies
D). Self Service Treatments
__________describes the employee’s skills in serving the client.
A). Internal Marketing
B). External Marketing
C). Relationship marketing
D). Interactive marketing
E). Communication Marketing
Examples of pure tangible goods include all of the following EXCEPT:
A). Soap
B). Tax preparation
C). Toothpaste
D). Salt
Services cannot be stored. This describes the ___________characteristic of services.
A). Intangibility
B). Variability
C). Inseparability
D). Inconsistency
E). Perishability