If a retailer offers a discount of 28% on the marked price of his goods and thus ends up selling at cost price, what was the % mark up?

If a retailer offers a discount of 28% on the marked price of his goods and thus ends up selling at cost price, what was the % mark up?
1). 18.25 percent
2). 22 percent
3). 38.88 percent
4). 28 percent

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