What is the percentage of customers who visit a Web site and actually buy something called?
A). Affiliate programs
B). Clickthrough
C). Spam
D). Conversion rate
A perfect market is one in which __________.
A). One firm develops an advantage based on a factor of production that other firms cannot purchase
B). One participant in the market has more resources than the others
C). there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
D). competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage
Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?
A). Affiliate programs
B). Clickthrough
C). Spam
D). All of the above
The area of actual or potential commercial value in which a company intends to operate is a _______.
A). market space
B). marketplace
C). perfect market
D). Bertrand market
Industry structure is defined as __________.
A). the nature of the players in an industry and their relative bargaining power
B). a set of plans for achieving long term returns on the capital invested in a business firm
C). set of planned activities designed to result in a profit in a marketplace
D). how a company's product or service fulfills the needs of customers