In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A). Marketing
B). Production
C). Both of the above
D). None of the above
Production
In a Production orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.
1. Which of the following is NOT consistent with a manager having a marketing orientation?
2. Perception of Performance- Expectation gives us
4. The ultimate aim of markerting is to provide....
5. Choose the correct sentence.
6. __________ is an example of a service where the customer typically goes to the service organization
7. Which of the following is not an element of physical evidence?
10. When cutting and pasting the item cut is temporarily stored in