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In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

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In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

A).  Marketing

B).  Production

C).  Both of the above

D).  None of the above


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Answered by on | Votes 0 |

 Production



In a Production orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.

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