According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:

According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:

A). Responsiveness

B). Reliability

C). Assurance

D). Empathy

E). Tangibles

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Guest · Answer 1 · 2021-06-26 03:38:13

Reliability

According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is reliability. Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, or will operate in a defined environment without failure.

According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:

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