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Which of the following statements pertaining to the SERVQUAL scale is correct?

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Which of the following statements pertaining to the SERVQUAL scale is correct?

A).  SERVQUAL compares perceptions to what customers would normally expect

B).  SERVQUAL is a 22-item scale

C).  SERVQUAL consists of four service quality dimensions

D).  SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services


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 SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services



SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services. Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ=P-E.

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