A(n) _________ product exceeds customer expectations.
A(n) _________ product exceeds customer expectations.
A). Strategic
B). Superior
C). Augmented
D). Anticipated
1 answers
Augmented
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.
Other Questions
1. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
2. Good competition helps in.......
3. A further 3Ps are incorporated into the marketing mix:
4. What type of device is a computer mouse ?
5. Transformation of input into output is performed by
6. The extended marketing mix for services includes: People, Processes and _________.
8. Which product is MOST likely to be purchased through routine decision making?
9. Text messaging is a type of which promotion strategy?
10. In relationship marketing firms focus on __________ relationships with __________.