Computer connected to a LAN (Local Area Network ) can1). run faster2). go on line3). share information and /or share peripheral equipment4). E-mail
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1. Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
2. ____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view.
3. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.
4. Market segmentation means....
5. Which of the following is not an element of people?
6. What is a modem connected to ?
7. In a Selling Process in today?s world
8. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
9. ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
10. How many options does a binary choice offer ?
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