The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as
A). Customer profitability management
B). Cost of service delivery
C). Segmented pricing
D). Revenue management
Revenue management
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as Revenue management. Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results.
3. ____________ is defined as communication with large numbers of customers at the same time.
4. Modern methods of Marketing include
5. The term 'marketing mix' describes:
6. ________ portrays the “whole person” interacting with his or her environment.
7. The intangible nature of many services can create unique challenges for marketers.
9. “Buy it now” refers to which one of the following options?