A fundamental part of the distribution function is to get the product:
A). To the right place at the right time
B). Launched into new markets
C). To intermediaries
D). To market to avoid channel conflict
To the right place at the right time
A fundamental part of the distribution function is to get the product to the right place at the right time. Distribution channels are a key element in all the marketing strategies that revolve around the product. They help you reach the customer in a way to maximise your revenue and brand awareness.