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19 vote

Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:

Asked on by | Votes 19 | Views: 115 | Tags: general knowledge     | management     | marketing     | Add Bounty

Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:

A).  Price of the service

B).  Processes used in carrying out the service

C).  Intangible outcomes e.g. the performance of an investment portfolio

D).  Tangible outcomes


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1 answers

27 vote
Answered by on | Votes 27 |

 Processes used in carrying out the service



Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of Processes used in carrying out the service.

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