A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A). Product advertising
B). Pioneer advertising
C). Defensive advertising
D). Societal marketing
Product advertising
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as Product advertising. Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use.
1. Marketing in banks has been necessitated due to........
3. In ________ consumers may share a strong need that cannot be satisfied by an existing product.
4. A further 3Ps are incorporated into the marketing mix:
7. The difference between desired service and the level of service considered adequate is known as
8. A market orientation recognizes that:
9. If performance meets consumer expectations, the consumer is ________.