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The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension.

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The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension.

A).  tangibles

B).  employee satisfaction

C).  responsiveness

D).  assurance


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 assurance



The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the assurance dimension. SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality.

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