The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension.
A). tangibles
B). employee satisfaction
C). responsiveness
D). assurance
assurance
The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the assurance dimension. SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality.
2. Which one of the following phrases reflects the marketing concept?
5. The meaning of marketing strategy is....
6. The most basic level of a product is called the:
7. Which of the following would be the best illustration of a subculture?
8. A device which allows the computer to communicate with you is called