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30 vote

In marketing theory, every contribution from the supply chain adds ________ to the product.

Asked on by | Votes 30 | Views: 265 | Tags: general knowledge     | management     | marketing     | Add Bounty

In marketing theory, every contribution from the supply chain adds ________ to the product.

A).  Value

B).  Costs

C).  Convenience

D).  Ingredients


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1 answers

14 vote
Answered by on | Votes 14 |

 Value



In marketing theory, every contribution from the supply chain adds Value to the product. A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit.

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