Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A). Customer perceived value
B). Marketing myopia
C). Customer relationship management
D). Customer satisfaction
1 answers
Customer satisfaction
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to Customer satisfaction. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.
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