Services cannot be stored. This describes the ___________characteristic of services.
A). Intangibility
B). Variability
C). Inseparability
D). Inconsistency
E). Perishability
Perishability
Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer.
1. Added features to an offering are called _________ service features.
2. A critical marketing perspective is the process of determining:
3. A Lead means
4. ________ markets are made up of members of the distribution chain.
5. The term....... refers to any computer component that is required to perform work.
6. What is the last stage of the consumer decision process?
7. All of the following are examples of services EXCEPT:
8. In a services context, distribution embraces all of the following elements EXCEPT ___________.
9. Which of the following is not an element of physical evidence?