_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.
A). Hybrid offer
B). Core service
C). Augmented or ancillary product
D). Experience
Experience
An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable.
1. Instead of remembering e-mail address which of the following should you use ?
3. Which of the following is not an element of the marketing mix?
4. This component is required to process data into information and consists of integrated circuts....
6. Which of the following takes place at retailer’s end?
7. The Internet allows you to........
10. Examples of pure tangible goods include all of the following EXCEPT: