A cluster of complementary goods and services across diverse set of industries is called as ____________.
A). Market place
B). Meta market
C). Market space
D). Resource Market
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
A). Double-up marketing
B). Interactive marketing
C). Service marketing
D). Internal marketing
Parents buy toys for their children act as __________ in the buying process.
A). Decider
B). Buyer
C). Maintainer
D). All of the above
If actual performance exceeds the expected performance of the product, then customer is _____________.
A). Satisfied
B). Dissatisfied
C). Delighted
D). Neutral
The buying process starts when the buyer recognizes a _________.
A). Product
B). An advertisement for the product
C). A salesperson from a previous visit
D). Problem or need