The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
A). Customer-centred business
B). Focused business model
C). Societal marketing concept
D). Ethically responsible marketing
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
A). Consumer buying behavior
B). Post-purchase dissonance
C). Retail buyer behavior
D). Business buyer behavior
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
A). Creative
B). Selling
C). Management
D). behavior
In ________ consumers may share a strong need that cannot be satisfied by an existing product.
A). Negative demand
B). Latent demand
C). Declining demand
D). Irregular demand
In marketing theory, every contribution from the supply chain adds ________ to the product.
A). Value
B). Costs
C). Convenience
D). Ingredients