Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?
A). Product oriented
B). Market oriented
C). Sales oriented
D). Production oriented
Which one of the following BEST describes the human need?
A). Food
B). French-fries
C). Burger
D). Pizza
Buying and selling of mass consumer goods and services comes under which of the following markets?
A). Business markets
B). Global markets
C). Consumer markets
D). Government markets
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
A). Production concept
B). Marketing concept
C). Selling concept
D). Product concept
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A). Product advertising
B). Pioneer advertising
C). Defensive advertising
D). Societal marketing