The traditional view of marketing is that the firm makes something and then ________ it.
A). Markets
B). Sells
C). Distributes
D). Prices
E). Services
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
A). The advertising boys
B). Uninformed managers
C). Novices
D). The CEO
E). The marketing department
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
A). Product, positioning, place, and price
B). Product, production, price, and place
C). Promotion, place, positioning, and price
D). Place, promotion, production, and positioning
E). Product, price, promotion, and place
________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
A). Holistic
B). Demand-based
C). Direct
D). Relationship
E). Synthetic
The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
A). Product
B). Marketing
C). Production
D). Selling
E). Holistic marketing