A consumer contest is an example of _________.
A). Personal selling
B). Sales promotion
C). Advertising
D). Indirect selling
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
A). Advertising
B). Sales promotion
C). Personal selling
D). Publicity
The basic role of promotion is _________.
A). Information
B). Manipulation
C). Communication
D). Interpretation
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
A). Production
B). Sales
C). Marketing
D). Societal marketing
In relationship marketing firms focus on __________ relationships with __________.
A). Short-term; customers and suppliers
B). Long-term; customers and suppliers
C). Short-term; customers
D). Long-term; customers